Page Views is the number of pages viewed (pages that the e-MARKETER code is installed) during a visitor session on your site. This is different from your website’s total unique site visitors. For example, if your total monthly traffic is 300,000 unique visitors, and you run Personyze on all category pages of your site, if those visitors on average view 3 pages during their visit, this will result in 900,000 Page Views.